fathers’ subjective norms, normative beliefs and motivation to comply regarding prevention of children tendency toward addictive drugs

background: the family as the basis of children’s personality has an important role in creation or prevention of tendency towards anomaly and social damages. this study performed with aimed to determine the role of fathers’ subjective norms, normative beliefs and motivation to comply in prevention of tendency children toward addictive drugs. methods: this was a descriptive cross sectional study. the research community was yazd fathers in a sample of 180 that were selected in multistage random sampling method. data collection tool was a questionnaires in three parts, seven demographic questions, subjective norms four items (α=0.78), normative beliefs four items (α=0.81) and motivation to comply four items (α=88) that completed in self report. data were analyzed by use spss-18 by independent t-test, anova, pearson correlation coefficient and regression at α=0.05. findings: the age of participants was 30-59 years with mean 40.38±5.34. 98.3% married, 22.8% had a history of addiction in the family and friends13.9% had a bs or higher educational level and 34.7% were self-employed. points higher were acquired in subjective norms and normative beliefs structures, wife confirmation and in motivation, comply of best friends. in subjective norms 78.28, normative beliefs 68.67 and motivation to comply 70.57 percent of the maximum score that available to acquisition was acquired. significant correlation existed between all of three structures. fathers with level of education bachelor and were employee had more motivation to comply. normative beliefs had stronger predictor than motivation to comply and predicted 42 percent the variance of subjective norms. conclusion: it seems necessary to emphasis on the role of wife and friends in preparation and implementation of educational programs about persuade fathers to perform preventive behaviors of children tendency to addictive drugs.